SPIR is a professional association active in the field of internet advertising since 2000. The membership base of the association currently has a total of 59 members.
Keurig and Green Mountain Coffee Roasters goal in creating the Keurig Means Campaign is to educate the market on the benefits of single-cup, raise awareness of Keurig and generate leads. The target audience is business owners and employees.
Problem & Context: Information overload on the internet but with lot more relevant content. How does one go into the internet with one’s own thought cloud and access information at the right granularity?
