My Strauss idea

My Strauss idea is a commercial brand engagement website, based on OpenideaL, a Drupal powered idea management system.
The website is based on the same concept as in "My Startbucks Idea", which brings clients of a brand to discuss around it, propose better products, and ask for services from the company.
By doing so, Strauss was able to understand it's clients needs, and reacted by further researching more than 100 new products per year, and launching 1 new product per month in average!